Official Emblem / logo
Brazil Football world cup 2014
An essential component of this image is the Official Emblem which forms the cornerstone of the event’s brand identity. For all those involved with the tournament in the years leading up to its launch it is also a unique reference point. From the fans to the commercial affiliates and every single piece of event merchandise, this emblem symbolises the association with football’s flagship event and lives on long after it is over, logged in the bank of memories of everyone involved. The winning nation’s especially.
The inspiration for this design comes from the iconic photograph of three victorious hands together raising the world’s most famous trophy. As well as depicting the uplifting humanitarian notion of hands interlinking, the portrayal of the hands is symbolic of the yellow and green hands of Brazil warmly welcoming the world to Brazilian shores.
Victory and union are the two key emotive elements which are vividly depicted through the hands featured in the design. Whilst forming a clear link to the colours of the Brazilian national flag, the green and yellow colours also allude to two of the strongest features of life in Brazil – the golden beaches and beautiful sun reflected in the yellow tones, with green representing the strong tropical interior that Brazil is so famous for. The combination of the strong image, the contemporary typography and striking colours are extremely effective in depicting a modern and diverse host nation.
The vivid representation of the trophy in the emblem is extremely fitting, given Brazil’s outstanding achievements in having won the FIFA World Cup on five separate occasions, more than any other nation.
The message that is clear from this emblem is the idea of the unique bond between FIFA, the FIFA World Cup™ and Brazil, the host nation of the 2014 FIFA World Cup.
Brazil Football world cup 2014
An essential component of this image is the Official Emblem which forms the cornerstone of the event’s brand identity. For all those involved with the tournament in the years leading up to its launch it is also a unique reference point. From the fans to the commercial affiliates and every single piece of event merchandise, this emblem symbolises the association with football’s flagship event and lives on long after it is over, logged in the bank of memories of everyone involved. The winning nation’s especially.The inspiration for this design comes from the iconic photograph of three victorious hands together raising the world’s most famous trophy. As well as depicting the uplifting humanitarian notion of hands interlinking, the portrayal of the hands is symbolic of the yellow and green hands of Brazil warmly welcoming the world to Brazilian shores.
Victory and union are the two key emotive elements which are vividly depicted through the hands featured in the design. Whilst forming a clear link to the colours of the Brazilian national flag, the green and yellow colours also allude to two of the strongest features of life in Brazil – the golden beaches and beautiful sun reflected in the yellow tones, with green representing the strong tropical interior that Brazil is so famous for. The combination of the strong image, the contemporary typography and striking colours are extremely effective in depicting a modern and diverse host nation.
The vivid representation of the trophy in the emblem is extremely fitting, given Brazil’s outstanding achievements in having won the FIFA World Cup on five separate occasions, more than any other nation.
The message that is clear from this emblem is the idea of the unique bond between FIFA, the FIFA World Cup™ and Brazil, the host nation of the 2014 FIFA World Cup.
The 
Most of Argentina's hopes are invested in Lionel Messi, widely regarded as the best footballer in the world. Having earned that reputation thanks to his consistently brilliant performances for Barcelona, La Pulga (The Flea) has yet to fire on a regular basis in the famous blue and white striped shirt, something he will be hoping to make amends for in South Africa.
Argentina are travelling to South Africa with serious designs on winning the title for the first time in 24 years. To achieve that goal, the 1978 and 1986 world champions have pinned their faith in coach Diego Armando Maradona, the country's most famous footballing son and the inspiration behind the second of those memorable triumphs.
Cuauhtemoc Blanco is perhaps the player Mexico fans should thank for their side's turnaround. Lured out of retirement by Aguirre, the uniquely talented 36-year-old became the symbol of a revitalised team, helping younger team-mates such as Guillermo Ochoa, Efrain Juarez, Andres Guardado and Giovani dos Santos to find their best form. Along with skipper Rafael Marquez, they are sure to provide the nucleus of the squad that will travel to South Africa 2010.
There will be no shortage of experience for the Greeks to call on come South Africa 2010. Chief among their veteran performers are defender Sotirios Kyrgiakos, who played more qualifying minutes than any other squad member, and former Inter Milan and Benfica midfielder Karagounis. Nor are they slouches going forward, boasting as they do ten-goal Theofanis Gekas - the top scorer in European Zone qualifying - and the physical presence of four-goal Angelos Charisteas, scorer of the winner in the final at EURO 2004.
.. Mexico have returned to calmer waters under the steadying influence of Javier Aguirre. The former Atletico Madrid coach has put together a team comprising bright young talents and established stars, restoring their wavering confidence in the process.
Uruguay Nestling on the northern bank on the River Plate, the country has a population of a little over three million yet boasts an impressive collection of world, Olympic and continental titles and a record that compares favorable with the world’s best. The glory years of Uruguayan football are but a fading memory, however, with La Celeste having made just two appearances at the last five FIFA World Cup finals.
Since Zinedine Zidane, Fabien Barthez, Claude Makelele and Lilian Thuram all called time on their international careers in 2006, a new selection of senior figures has stepped forward. With Patrick Vieira having long struggled with injury, sole France 1998 survivor Thierry Henry has taken the captain’s armband, with William Gallas the leader at the back and both Jeremy Toulalan and Lassana Diarra indispensable in midfield. Meanwhile, the emergence of Yoann Gourcuff, the talent of Franck Ribery and the rejuvenation of Nicolas Anelka have given the coach a variety of options in attack, where Karim Benzema, Andre-Pierre Gignac, Florent Malouda and Loic Remy will also be hoping to feature.
France or Les Bleus have become a regular presence in recent years, having earned a reputation as one of world football’s leading teams since the late 1990s. Their fine displays at the first edition in 1930 marked them out as a good side and they have occasionally produced legendary talents, but only in the last decade or so have they evolved into a team that starts every major tournament with serious hopes of winning it.
South Africa is a country located at the southern tip of Africa. South Africa is known for a diversity in cultures and languages. Eleven official languages are recognised in the constitution. Two of these languages are of European origin: Afrikaans, a language which originated mainly from Dutch that is spoken by the majority of white and Coloured South Africans, and South African English.
