Official Emblem / logo
Brazil Football world cup 2014
An essential component of this image is the Official Emblem which forms the cornerstone of the event’s brand identity. For all those involved with the tournament in the years leading up to its launch it is also a unique reference point. From the fans to the commercial affiliates and every single piece of event merchandise, this emblem symbolises the association with football’s flagship event and lives on long after it is over, logged in the bank of memories of everyone involved. The winning nation’s especially.
The inspiration for this design comes from the iconic photograph of three victorious hands together raising the world’s most famous trophy. As well as depicting the uplifting humanitarian notion of hands interlinking, the portrayal of the hands is symbolic of the yellow and green hands of Brazil warmly welcoming the world to Brazilian shores.
Victory and union are the two key emotive elements which are vividly depicted through the hands featured in the design. Whilst forming a clear link to the colours of the Brazilian national flag, the green and yellow colours also allude to two of the strongest features of life in Brazil – the golden beaches and beautiful sun reflected in the yellow tones, with green representing the strong tropical interior that Brazil is so famous for. The combination of the strong image, the contemporary typography and striking colours are extremely effective in depicting a modern and diverse host nation.
The vivid representation of the trophy in the emblem is extremely fitting, given Brazil’s outstanding achievements in having won the FIFA World Cup on five separate occasions, more than any other nation.
The message that is clear from this emblem is the idea of the unique bond between FIFA, the FIFA World Cup™ and Brazil, the host nation of the 2014 FIFA World Cup.
Brazil Football world cup 2014
An essential component of this image is the Official Emblem which forms the cornerstone of the event’s brand identity. For all those involved with the tournament in the years leading up to its launch it is also a unique reference point. From the fans to the commercial affiliates and every single piece of event merchandise, this emblem symbolises the association with football’s flagship event and lives on long after it is over, logged in the bank of memories of everyone involved. The winning nation’s especially.The inspiration for this design comes from the iconic photograph of three victorious hands together raising the world’s most famous trophy. As well as depicting the uplifting humanitarian notion of hands interlinking, the portrayal of the hands is symbolic of the yellow and green hands of Brazil warmly welcoming the world to Brazilian shores.
Victory and union are the two key emotive elements which are vividly depicted through the hands featured in the design. Whilst forming a clear link to the colours of the Brazilian national flag, the green and yellow colours also allude to two of the strongest features of life in Brazil – the golden beaches and beautiful sun reflected in the yellow tones, with green representing the strong tropical interior that Brazil is so famous for. The combination of the strong image, the contemporary typography and striking colours are extremely effective in depicting a modern and diverse host nation.
The vivid representation of the trophy in the emblem is extremely fitting, given Brazil’s outstanding achievements in having won the FIFA World Cup on five separate occasions, more than any other nation.
The message that is clear from this emblem is the idea of the unique bond between FIFA, the FIFA World Cup™ and Brazil, the host nation of the 2014 FIFA World Cup.
